Navigation is the most underrated growth lever in ecommerce. Get your Shopify navigation right and shoppers find products faster — which lifts conversion without any extra ad spend.
Mobile: a tab bar beats a hamburger
On phones, a bottom tab bar keeps key destinations one tap away. Hiding everything behind a hamburger buries your best categories.
Desktop: mega menus for big catalogs
When you have many collections, a desktop mega menu shows structure at a glance instead of forcing endless clicks.
This article is part of the larger guide on how to How to sell online effectively with Shopify.